Over 20 years of experience

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Over 1000 completed projects per year

Channel letters

Channel letters are letters or logos that stand separately as advertising material on the exterior façades of buildings. During the day, 3d letters are clearly visible and during dark hours high visibility is also guaranteed when properly illuminated.

During the 20 years of activity, we have produced letters using more than 300 fonts and come across all kinds of unexpected situations. Sometimes, technical requirements might restrict artistic freedom, but we can use our know-how to advise you on obtaining an appropriate result.

Where to use channel letters

Channel letters are the most frequently used form of illuminated advertising after illuminated boxes and are most often used for displaying a company logo on building roofs or façades. Channel letters can ideally be used when the logo has no specific background colour; in this case, every letter with the logo element can be made to shine against the background of the building or the sky.

Channel letters differ from illuminated boxes in that letters can be illuminated to the back which gives a wider range of solutions. The best solution results in cooperation with experienced designers and architects – together they can offer the best ideas considering the shape of the logo and building tonality.


What determines the price of channel letters

The most significant influence on price is the size of the logo characterized also by the number of letters. This influences material and work hours required. The next aspect is choice of profile, although this is of much less significance.

Always consider the cost of transportation and installation (and make sure whether it is a part of the offer). It is of great importance if the logo is at ladder height or on the level of the 14th floor.


Different solutions or profiles

Profile 3 - Back-lit channel letters

A solution where the letters are off the wall and LED lights are directed from within the letter to the wall behind. Light is created around the letters which makes them clearly seem to be away from the wall. By varying the intensity and distance of the light, different moods can be created. Using back-lit letters is well suited to shopping centre interiors if the viewing distance is not too great.

You will getcomplete illuminated advertising solutions from us

Once we know your objectives, our sales and design team will give feedback on existing ideas. Our team will also indicate our solutions that fulfil the desired objectives 100%.

Proper planning is important as it ensures quality results that suit the surroundings and provide good visibility. Taking time in the initial phase to consider different solutions and to understand their consequences is important for avoiding compromises that might produce an undesired end result.

Once aims and wishes are specified, the designers take over. They cooperate with the production and project manager to ensure that everything is realistic. Different fonts and technical solutions need different approaches, requiring complete sketches before production begins.

Once final sketch and offer has been confirmed, constructors create an exact model and construction drawings using special 3D software for the illuminated advertising.

This stage is important as it ensures that the planned construction is stable and able to withstand different weather conditions before actual production.

This phase is especially critical in case of special solutions where we might meet certain challenges for the first time ourselves.

Our production uses very contemporary machinery, including a CNC bench, edge benders, welding benches and light masters.

What stages does a product pass before completion? During the production process, production managers follow a certain work process to ensure that all requirements and deadlines are met (including an optimal installation schedule). Sales managers take care of the entire communication between the client and the company during the entire production process.

Transport and packaging always depend on the type of illuminated advertising product. Both soft and hard packaging is used as required to ensure that the product reaches the installation site unbroken and with good quality.

In addition to more immediate areas, we have sent our products to Scandinavia and the United States making us very experienced in proper packaging and transport.

Over the years we have developed trustworthy installation teams which are capable of installing illuminated advertisements on roofs or high up on façades of buildings.

Full attention is given to every project regardless of size, as poor installation may ruin the previously completed perfect task.

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